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When Karin and Brook Adcock started their jewellery business in Sydney in 2004, they never thought that just in 5 years, they had hired more than 200 employees, and every year's turnover is more than ten million dollars. They would also never imagine that they could change the appearance of Australian jewellery world by coming true their dream.

However, Karin Adcok doesn't believe she achieved the success suddenly, those hard time at the beginning is still vivid in her mind. At that time, they were still in the shuttle on the streets no matter how late it was, just in order to be able to increase sales by constantly sending leaflets outside the shop. No matter how hard the memory is, as matter of fact, nowadays Adcock's Pandora Jewellery has enjoyed success. Surprisingly, Adcock had no experience in jewellery business before she started the business, but she found this opportunity fortunately.

In fact, Adcock believes it was her lack of jewellery knowledge that has become a key point in the success of the Pandora business. In 1994, on a business trip fly from Denmark to Hong Kong, the Danes Karin acquainted with the Australian airline pilots Brook Adcock, later married. It was said that Pandora was well-known in Denmark. The couple tries their best to obtain the commission of Pandora in Australia and New Zealand. At the beginning, they held their store in a garage. Now, they have a store of four thousand square meters.

Overtaking Holland, Australia has become the third-largest market for Pandora worldwide. In 2008, the proportion of sale in Australia to total sale was twenty percent, and they became the operational example for selling Pandora in the world. The business success in Australia is also very important for Denmark. Because with the efforts of the Adcock's entire administration group, Australia has quickly became the "model district" in the worldwide. Showcase Jewellers's CEO Michael Mishevski has also made a very wise decision of taking Pandora's product into his 240 stores. And as a result, he saw Pandora's growing up and its effect on jewellery business in Australia.

Within 5 years, Pandora has become a brand with 700 stores in Australia. And the success is not leaded by the numbers of its stores, but its influence on the whole industry. It has changed the pattern of running jewellery business, the mode of market promotion. More importantly, Pandora has changed the customers' view on jewellery.